THE BRAND: G2

The next thing to tackle was the identity of my concept. This was key to moving my idea forward and looking at how it could really fit into the world.

After a lengthy research session I finally came up with the name “G2.”

Looking at what I’ve created: A series of pods housing LED lights, that act as natural daylight, to decrease levels of depression amongst professionals.

Deciding sunlight/daylight to be the most important aspect of my design I began researching into the different ways the sun is referred to.

G2 is the stellar classification of the sun - stellar classification being the way stars are labeled in astronomy based on their spectral characteristics.